Product Designer

I design B2B SaaS and enterprise products, turning complex workflows into clear, shippable experiences.

AI Icon Designed and built by me, with Codex as a coding partner, details →
Java
Java
CapCut
CapCut
Figma
Figma
Tableau
Tableau
Office
Office
Claude
Claude
Codex
Framer
Framer
SQL
SQL
GitHub
GitHub
Claude Code
Claude Code
Canva
Canva

Product design portfolio

Hafizh Andika

At a glance

1+ year of experience

B2B SaaS, Enterprise, Mobile, Ed-Tech

AI-assisted workflow

Portrait of Hafizh Andika
Hafizh Andika

Jakarta / B2B SaaS / Enterprise

Product Designer

I turn dense workflows into clear interfaces, partnering from discovery through interaction design.

Hafizh

Making complex
products easier
to use.

Portrait of Hafizh Andika

Hi, I'm Hafizh, a product designer focused on clear, useful digital experiences for people and teams.

See my work

Hafizh Andika

Open to opportunitiesSay hello

About Me

I focus on the moments where a product gets complicated: setup, decision-making, and getting work done.

I bring over a year of experience across B2B SaaS, enterprise reporting, and freelance web design. At bitbybit Studio, I design CRM features end-to-end, from workflows and system behavior to prototypes, after redesigning an upsell touchpoint.

Before that, I completed a UI/UX internship at PT Telkom Indonesia, designing an enterprise reporting application for non-technical teams. My Information Systems degree from BINUS University grounds my interface decisions in data and systems logic. I also use Claude Code and Codex to move from Figma designs to working code.

Skills

  • Interaction design and user flows
  • Prototyping and edge-case checks
  • Requirements and engineering handoff
  • Enterprise and data-heavy UX
  • Design-to-code with AI

Tools I Use

Figma Framer Canva Claude Code Codex GitHub Jira SQL Obsidian

Work Experience

Product Designer Intern

bitbybit Studio

Apr 2026 - Oct 2026

Freelance Product Designer

Freelance

Jan 2026 - Mar 2026

UI/UX Designer Intern

PT Telkom Indonesia Tbk

Sep 2023 - Feb 2024

A selection of recent projects

Selected
Work.

Shipped product improvements and selected concepts, with the decisions behind each one.

Scroll to explore
Personal Project · Portfolio · 2026

Building My Portfolio with AI

Portfolio Design AI-Assisted Workflow Codex and GitHub

Overview

I’m redesigning my portfolio with AI involved throughout the process—from auditing the existing site and exploring visual directions to documenting the system and building the experience. I guide the decisions; AI helps me explore and execute them.

Approach

  • Research designers’ portfolios and compare ideas with Claude, ChatGPT, and Gemini.
  • Document the chosen visual system in design.md to keep pages and components consistent.
  • Build with Codex and GitHub, with Vercel selected for publishing.
View case study
Hafizh Andika portfolio hero with portrait, product design introduction, and experience highlights
Product Design · Internship · Apr 2026 – May 2026

bitCRM

B2B SaaS WhatsApp CRM Shipped

Overview

I redesigned the bitCRM WhatsApp template builder for businesses managing conversations across WhatsApp and Shopify. The guided flow reveals the controls each template needs as merchants create it.

What Changed

  • Added text, image, video, document, and no-header options, with footer editing where supported.
  • Built dedicated carousel and catalog paths around Meta’s WhatsApp Business rules.
  • Shipped to production; the team reported higher premium conversion and positive merchant feedback, without publishing a conversion figure.

Interface screens are not shown due to client confidentiality.

View case study
bitCRM campaign template builder presentation
PT Telkom Indonesia · Sep 2023 – Feb 2024

Satu Data

Enterprise Dashboard Internal Tools Design Direction

Overview

Satu Data is an internal enterprise reporting platform. Research showed the main obstacle was not user speed: deeply nested navigation and separated datasets made routine reporting harder to complete.

Focus

  • Propose a shallower sidebar, bringing common destinations within two clicks in the prototype.
  • Bring key indicators, recent entries, and shortcuts into one starting dashboard.
  • Use summary cards and charts to make cost patterns easier to scan; review the direction with developers.
View case study
Satu Data enterprise dashboard showcase
Freelance · Jan 2026 – Mar 2026

And.

Fragrance Company Profile Framer Freelance

Overview

I designed and built the And. Framer company profile to translate a sensory fragrance brand into a refined digital experience. The site introduces the brand and its collections before visitors can experience the scent.

Design Approach

  • Structured the story around the brand, fragrance collections, and scent philosophy.
  • Used editorial layouts, whitespace, and product photography to communicate a quiet premium identity.
View case study
And. fragrance website case study
Media Platform · Case study project · 2025

Spotify Mobile Revamp

Media Platform Social Listening Mobile Experience

Overview

A Spotify concept connecting social listening across mobile and desktop. It addresses the gap between seeing what a friend is playing and being able to join their session.

Goals

  • Bring Friend Activity to mobile so listening activity is visible across devices.
  • Add a native Listen Along action to Spotify Desktop Friend Activity and refine its mobile screens.
  • Prototype friend activity and Listen Along flows across devices.
View case study
Spotify social listening concept screens
Campus Project · Education Technology · 2022

Learnify

Mentoring Platform Mobile UI Mentor-Mentee

Overview

A two-sided campus mentoring concept focused on reducing coordination work around learning. Students find mentors and book sessions; mentors manage schedules and follow progress.

Focus

  • Connect mentor discovery, session booking, materials, and feedback to the learning relationship.
  • Give mentors and students role-specific views with shared session and progress context.
View case study
Learnify mobile mentoring concept screens with mentor profiles, schedules, and learning sessions